Die Weltwoche. Telegram Ads – Customer Acquisition Beyond Algorithms and Censorship
Meta, Google, Instagram: for politically positioned media, classic ad platforms are a minefield of account restrictions, shitstorms,and brand-safety risks. Here’s how Weltwoche achieved over 30% conversion rates with Telegram Ads and why most agencies can’t touch this channel.
Services:
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How do you advertise on Telegram without algorithm filters and censorship?
Summary:
Telegram Ads via the TON Blockchain enable censorship-free channel targeting on opinion-leader channels. Instead of fleeting website visitors, campaigns generate loyal followers who can be reached daily, without algorithm throttling and comment-section risk. CVR values above 30% are consistently achievable with precise targeting.
Quick-Facts:
- Channel advantage: No algorithm throttles reach; whoever subscribes receives every post.
- Technical barrier: Telegram Ads run on the TON Blockchain; budget management in cryptocurrency requires specialist knowledge.
- Proven performance: Peak CVR of 47.3% (Nebelspalter channel); nearly every second click became a subscriber.
The Problem
Classic Platforms Fail for Polarising Media
Weltwoche is a leading Swiss media outlet with a clear editorial position. That same position became an advertising liability.
On Meta and Google, pointed political content regularly triggers restrictions on ad accounts. Even approved campaigns attract toxic comment threads that create brand-safety risks. The result: paid reach with negative side effects or no reach at all.
Classic cookie-based remarketing doesn’t solve the problem. It generates temporary website visitors, not loyal readers. Someone who clicks an ad today is gone tomorrow.
The Strategy
Telegram as a Protected Growth Channel
No algorithm, no censorship
Laser targeting on competitor channels
The structural result differs fundamentally from classic campaigns: not a fleeting cookie but a permanent channel subscriber who can be reached daily without algorithmic interference.
The Execution
Data-Driven Channel Targeting in Two Phases
Phase 01
Exploration – Broad Targeting to Build the Data Foundation
Phase 02
Performance Clusters – Scaling the Outperformers
Channels with above-average CTR or CVR were isolated and scaled with increased budget. Cost-per-Join (CPJ) was the central optimisation metric, not impressions or clicks.
Channels such as Berliner Zeitung (3.33% CTR) and Daniele Ganser (31.4% CVR) were managed as standalone clusters and optimised continuously.
Results
Performance Data May – November 2025
| Channel | Metric | Value | Context |
|---|---|---|---|
| Nebelspalter | CVR | 47.37% | Nearly every second click = subscriber |
| Daniele Ganser | CVR | 31.4% | Stable high-performer audience |
| Berliner Zeitung | CTR | 3.33% | Highest click-through rate in the campaign mix |
| Reitschuster | Views | 100,000+ | Stable reach at consistent CPJ |
| Overall campaign | Min. CVR | 30%+ | Average across all performance clusters |
| CPC | Cost per click | from 0.02 TON | Highly efficient scaling possible |
The numbers speak clearly: precise channel targeting on ideologically aligned communities produces conversion rates that classic display advertising cannot reach. Standard remarketing campaigns typically operate below 5% CVR.
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Conclusion
Why Telegram Ads Matter
01.
Telegram Ads are not a niche tool. They are a strategic alternative for any brand that needs to build reach in an algorithmically hostile environment.
02.
The difference from classic campaigns is not just in the numbers. It lies in the nature of the result: loyal followers instead of temporary clicks. A brand with 10,000 channel subscribers owns a direct communication channel, no platform dependency, no algorithm throttling.
03.
The technical barrier is real: TON Blockchain, wallet management, a setup process that looks nothing like Meta Ads Manager. It is also exactly why most agencies don't offer this channel. We do.
Are you dissatisfied with the results of your digital campaigns for search engine optimization (SEO), paid advertising, content marketing, or gamification? Let’s start with a short call for a free and non-binding exchange about growth hacking and digital marketing.
Dr. Gero Kühne
Owner
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FAQs
Telegram runs its ad network on the TON Blockchain. That means budgets must be transferred in cryptocurrency (TON Coins); wallets must be set up, and transactions are managed manually. The setup is fundamentally different from Meta or Google Ads and requires specific expertise in blockchain transactions and account management.
Channel subscribers receive daily direct push notifications without algorithm filters. Regular, high-quality content builds trust over time. That trust converts to digital subscriptions or product purchases far more efficiently than classic remarketing because the user actively receives the message rather than being passively retargeted.
Primarily brands in high-interest niches: media, finance, crypto, politics, alternative health. Wherever an engaged community already exists and classic platforms impose restrictions on ad content. For standard e-commerce, Telegram is better suited as a long-tail retention channel.
Meta targets based on behavioural and interest data assigned algorithmically. Telegram Ads target the subscriber lists of specific channels directly. This is more precise because the audience has already self-selected by consciously choosing to follow a channel: no algorithmic noise, no mismatched reach.
The technical complexity of Telegram Ads, blockchain expertise, crypto wallet management, and no self-serve interface deter most agencies. We built the entire setup for Weltwoche from scratch and have already absorbed the learning curve. That is the advantage you get as a client.
