Solution / Our approach
The review of the campaigns showed that they still have a lot of potential and that the performance can be increased accordingly through a professional revision.
In the first step, we updated the Google Analytics set-up and introduced a customer-specific dashboard so that the client can see and understand the relevant KPIs in the reporting in a simple and clear way.
In the next step, we carried out a broad-based keyword research to find the really relevant search terms. The findings from this analysis were then used not only for campaign optimization (keywords and ad texts) but also for a valuable basis for keyword mapping, in which it was clearly defined which subpages of the website should match which keywords on Google (SEO) .
In addition, we trained the internal content team to write optimal ad copies themselves. This ensured that high-performance advertisements could be created flexibly and quickly as part of the CI/CD. Through the subsequent SEO optimization of the website, the success of the Google Ads campaigns was further increased.