Not just ranked, also cited
SEO, GEO and AEO Agency Zurich: Visible in Google and AI Search
We are your Zurich agency for search engine optimization, generative engine optimization (GEO) and answer engine optimization (AEO). Lean & Sharp combines proven SEO methods with the demands of a search landscape where ChatGPT, Claude, Gemini and Perplexity also decide your visibility. Get found, in Google and in AI search.
🎯 Tailored SEO, GEO and AEO strategies for your business
🔎 More qualified customer enquiries through better discoverability
🌱 Sustainable traffic, without ongoing advertising spend
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SEO, GEO and AEO:
The Modern Search Strategy
Visibility is no longer a matter of classic search engine optimization alone. As search engines and AI technologies evolve, GEO (generative engine optimization) and AEO (answer engine optimization) are becoming increasingly important for your digital presence.
Your website is more than a digital storefront. It is a dynamic ecosystem that interacts with search engines, users and, increasingly, AI systems. GEO and AEO are changing how content is created, found, and presented.
GEO, generative engine optimization
uses targeted optimization so that your content is recognized and cited as a source by generative AI systems such as ChatGPT, Google AI Overview, or Perplexity. This covers both the technical structure of your content and how it is prepared for generative AI models.
AEO, answer engine optimization
structures your content so it delivers direct answers to user queries. This increases your chances of appearing in featured snippets, voice assistants, and direct AI answers.
Our GEO & AEO Services
GEO and AEO as a standalone service
Alongside classic search engine optimization, we offer five standalone GEO and AEO services that you can book individually or in combination, from the initial diagnosis to ongoing visibility in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview.
We check whether your brand is already being mentioned in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview, where the biggest gaps lie, and how much AI search volume is behind them. You receive a complete list of all citations found, including the exact prompt wording and platform, a competitor comparison, and a management summary with the three most important findings. Ideal as a first, no obligation starting point.
GEO is not a one time measure. We continuously track how your brand’s citation rate develops over time, compared to your most important competitors, and proactively flag it whenever relevant changes call for a response.
For pages that are not yet being cited, we don’t deliver a vague diagnosis but concrete prompt opportunities. We show which competitors are currently cited for your most relevant topics, why your own page isn’t showing up yet, and derive prioritized optimization measures from that.
From prompt research to the finished, citable article, entirely from a single source, following our unified content standard. Every piece opens with a directly citable answer to the central user question, includes at least one structured table and an FAQ block with 4 to 5 questions, and is written for you including one round of revisions, as either a blog post or a glossary entry. Bookable as a single article or as an ongoing monthly subscription at a fixed frequency.
For companies with their own editorial team who want to buy the strategic depth but write the content themselves. You receive the complete briefing with question structure, predefined short answers and topic suggestions, ready to hand directly to your team.
Your Website in the Digital Shift
Your website is your digital storefront. It represents your business and delivers relevant information to potential customers about your services or products, exactly when they need it. SEO, GEO, and AEO work together to continuously adapt your content to changing customer needs, so the right content is found at the right time, whether through a classic Google search or an AI query.
Modern search engine optimization covers far more than pure keyword management:
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Building topical authority through high quality content and mentions, including in AI generated answers
🎯 This holistic approach allows both search engines and AI systems to correctly understand the context and meaning of your content.
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AI Based SEO at Lean & Sharp
AI based SEO for us is not about generating generic content through large language models (LLMs) but about using the strengths of AI deliberately, namely bringing data together, analyzing it, and deriving strategic action from it. That’s why we combine your own data from Google Search Console, Google Analytics, and Google Ads with market and competitive data from specialized SEO tools and feed all of it into Claude, Anthropic’s AI model, to build a solid foundation for your SEO, GEO, and AEO strategy.
SEO Compared to Paid Advertising
Unlike paid advertising on platforms such as Google Ads, Meta, or TikTok, the budget you invest in SEO stays with your business instead of flowing to international advertising platforms. SEO, GEO, and AEO offer:
Sustainable traffic without ongoing advertising spend
Higher user trust in organic search results and AI answers
A better cost to benefit ratio over time
Less dependence on rising advertising costs
🎯 Investment in SEO flows directly into improving your digital substance, not into advertising budgets for third party platforms.
Why SEO, GEO, and AEO?
Digital presence now is a decisive factor in business success, so investing in visibility is an investment in your company itself, not just in your website.
SEO helps continuously adapt your website’s content to changing customer needs, so users get the best possible experience. The goal stays concrete: solve your customers’ problems efficiently and, in turn, grow revenue.
SEO has evolved and is no longer limited to pure keyword management. It is a comprehensive discipline that covers technical optimization, user experience, content strategy, and building digital reputation.
Entity based optimization, that is, connecting information and concepts, conversational AI, and strengthening expertise, authority and trustworthiness (the E E A T principles), will shape the coming years of search engine optimization. Your digital strategy should already be accounting for these developments today.
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SEO at Lean & Sharp
Our Strengths:
- Over 25 years of combined team experience and more than 300 projects across a range of industries.
- Proven methods combined with AI, for example, keyword mapping and consistent internal linking, complemented by AI powered analysis for topic clusters and content prioritization.
- A multidisciplinary team of SEO experts, content creatives for text, image, and video, and WordPress specialists for technical implementation.
How we work together:
- Agile collaboration using tools such as Slack, Notion, and Asana.
- Regular, usually monthly, digital status calls via Google Meet or Microsoft Teams.
- Transparency through a shared Notion client room.
Your effort as a client:
- The effort required depends on your current marketing infrastructure, the state of your website, and the package you choose.
- You receive monthly recommendations that can be implemented internally, by an external agency, or by Lean & Sharp itself.
- Content created by Lean & Sharp is approved by you before publication.
- Monthly status calls ensure transparency and clear communication.
What We Offer
Alongside our standalone GEO and AEO services, we work with two SEO base packages. Content, blog posts, and glossary entries are deliberately not part of these packages. They are part of our GEO services above instead since content today should be prepared for Google and AI systems alike either way. On request, we also build fully individual solutions.
Both base packages include ongoing keyword research, thematic mapping into what we call topic clusters (thematically related groups of content and pages), and monthly technical and content recommendations at the domain level. The difference lies solely in who actually implements the technical measures. Both packages can also be scaled by the scope of topic clusters covered.
For companies that want a solid SEO strategy and ongoing recommendations but prefer to handle implementation themselves or through an existing agency.
- An initial technical audit of your domain, followed by monthly technical and content recommendations
- Keyword research and mapping for your relevant topic clusters
- Competitive analysis for your most important topic clusters
- Ongoing monitoring of rankings and visibility with specialized SEO tools
- Reporting on rankings, traffic, and conversions, 30 minutes per month, digital
For companies that want the same strategic depth but prefer to hand technical implementation directly to us.
- Everything included in SEO Strategy
- Technical implementation of on-page optimization (meta data, heading structure, internal linking) carried out directly by our developers, not just recommended
- Recommendations for link building and digital PR opportunities
- Digital meetings, 60 minutes per month
Our Team
Gero, aka Dr. Lean, is a passionate growth hacker and entrepreneur with over 10 years of experience in digital transformation. As the founder and owner of Lean & Sharp, he supports his clients with tailored growth strategies based on data-driven insights. In his free time, Gero goes to the gym, skis, and learns Ukrainian.
Dr. Gero Kühne
Lead Digital Strategy
At Lean & Sharp, my current position is SEO and Growth Hacking Consultant. My daily tasks include campaign optimisation (Google Ads, Bing and SEO) and project management for Ukrainian clients.This job is my first experience in digital marketing since I worked as a teacher before. I love yoga and meditation, and I find them really helpful to cope with stress. I also love learning new things.
Mariia Pokora
SEO & Growth Hacking Consultant
As a WordPress developer, I specialize in building dynamic and user-friendly websites. With a background in RPA development and data parsing, I bring automation expertise to enhance efficiency. Outside of work, I enjoy hiking, where I find inspiration and fresh ideas.
Peter Polovinkin
Backend Development & Web Scraping
I conduct UX audits and develop landing pages and banners with the L&S team. In addition to web design, I have experience designing SaaS products, doing market analysis, and implementing and testing new ideas. I love traveling, painting with watercolors, and reading fiction and self-development books.
Yulia Tarasiuk
Web & UI Designer
As a Senior Growth Consultant, I supported Lean & Sharp's clients in the planning, consulting and implementation of growth campaigns. I have over 15 years of experience in the agency & e-commerce sector. My passions are data, statistics, Spanish and fitness.
Philip Bertschi
Growth Marketing Consultant, SEO
FAQs
Together, the people at Lean & Sharp bring roughly 500 SEO projects across the German speaking region of experience. Our packages combine traditional and modern methods to build sustainable organic positioning in Google, and increasingly in AI search systems too. Our team works directly with you using tools like Slack.
Working with Lean & Sharp improves the positioning and value of your organic traffic, measured through ranking data and visibility metrics using specialized SEO tools. Close, interactive collaboration with you as a client significantly increases the likelihood of success.
That depends on your starting point and your competitive landscape. As a rule of thumb, plan for 3 to 6 months before the first results become visible.
Our two SEO base packages define the framework and scope of our collaboration, complemented by selectable GEO and AEO services. How that framework is filled in content-wise is tailored individually to your needs.
Book a no obligation digital chat via this link or message our owner directly on LinkedIn.
We cannot guarantee success since the competitive landscape can shift quickly and Google continuously adjusts its algorithms. We also depend on collaboration with you and your webmaster. Implementing recommendations promptly noticeably increases the likelihood of success.
Yes, contact us directly at marketing@lean-sharp.ch.
Lean & Sharp is an agency based in Zurich that specializes in generative engine optimization. We make sure your business appears not only in classic Google search but also as a trustworthy source in AI generated answers from ChatGPT, Claude, Gemini, and Perplexity. As a Zurich based agency with over 25 years of combined team experience in digital marketing, we combine proven SEO methods with the demands of generative search systems.
An AEO agency structures content so it can be delivered directly as an answer in voice assistants, featured snippets, and AI search systems, rather than only appearing in a classic results list. Lean & Sharp offers this answer engine optimization for Swiss SMEs and associations, with the goal that your answers are actually cited by systems like ChatGPT, not just that your website ranks somewhere.
