Visibility through Strategy
SEO Agency Zurich - Your Online Presence in the Spotlight
We are your Zurich-based SEO agency that ignites the turbo for digital visibility. Lean & Sharp: цhere proven SEO methods meet bold growth hack techniques. Let yourself be found!
🚀 Increased Visibility: Boost your online presence and reach more customers
💻 Tailored SEO Solutions: Individual strategies for your success
📈 Sustainable Traffic: Long-term results without continuous advertising expenses
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Modern SEO Strategy with GEO & AEO
In the digital era, SEO is not just a marketing strategy but an indispensable component of business success. With the evolution of search engines and AI technologies, GEO (generative engine optimization) and AEO (answer engine optimization) are gaining even greater importance for your digital presence.
Website Development for Digital Transformation
Your website is more than a digital showcase – it’s a dynamic ecosystem that interacts with search engines and users. GEO and AEO are revolutionizing the way content is created, found, and presented:
GEO (generative engine optimization)
Utilizes AI-powered technologies to optimize your online presence. This includes optimizing content for AI-driven search engines and adapting your SEO strategy to the functionality of generative AI models.
AEO (answer engine optimization)
Structures your content to provide direct answers to user queries, increasing your chances of appearing in featured snippets and voice search results.
Structures your content to provide direct answers to user queries, increasing your chances of appearing in featured snippets and voice search results.
From Keywords to Semantic Understanding
Modern SEO goes far beyond keyword optimization. It encompasses:
Technical optimization for improved user experience (UX) and crawlability
Content strategy that targets user intent and semantic relevance
Building digital authority through high-quality backlinks and mentions
🔍 This holistic approach allows search engines to better understand and evaluate the context and meaning of your content.
SEO vs. Paid Advertising: Sustainability and ROI
Unlike paid advertising, SEO offers long-term benefits:
01. Sustainable traffic without continuous advertising expenses
02. Higher user trust in organic search results
03. Better cost-benefit ratio over time
04. Less dependence on rising advertising costs
📈 Investments in SEO flow directly into improving your digital assets, rather than into advertising budgets for third-party platforms.
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Outlook: SEO in the Age of AI and Semantic Search
The future of SEO lies in adapting to AI-driven search algorithms and semantic technologies:
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Entity-based optimization
Focus on connecting information and concepts
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Conversational AI
Optimization for natural language queries and voice search
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E-A-T principles
Strengthening the expertise, authoritativeness, and trustworthiness of your online presence
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Why SEO?
In an era where a company’s digital presence has a crucial strategic importance, investing in SEO is synonymous with investing in the long-term success of your business.
Website Development for Digital Transformation
Your website is your digital storefront, your window to the world. It not only represents your business but also provides potential customers with targeted and relevant information about your services or products in the webshop. This is where the power of SEO does the trick.
From Keywords to Comprehensive SEO
SEO has evolved and is no longer limited to mere keyword management. It is a comprehensive discipline that encompasses various aspects of technology & UX (on-page), content strategy, and building digital reputation through backlinks.
The Efficiency of SEO Compared to Paid Advertising
Contrary to paid advertising on platforms like Google Ads, Meta, or TikTok, the money invested in SEO benefits your business directly, instead of international platforms. SEO provides a sustainable approach that offers long-term results and a better cost-benefit ratio.
Outlook
The importance of SEO in 2025 cannot be overstated. It is a tool that drives the digital development of your business, increases online visibility, and helps effectively address the specific needs of your customers. SEO is not an option but a necessity to be successful in today’s and tomorrow’s digital world.
SEO at Lean & Sharp?
Our Strengths:
- Extensive experience: Over 25 years of experience and more than 300 projects in various industries.
- Proven methods combined with AI: Combining proven approaches, such as keyword mapping and consistent internal linking, with state-of-the-art AI usage, e.g., creating topical maps.
- Multidisciplinary team: International team of SEO experts, content creatives (texts, images, & videos), and WordPress specialists for technical SEO adjustments.
Our Collaboration:
- Agile work: We rely on agile collaboration and use communication tools like Slack, Notion, Asana, etc.
- Regular status calls: Monthly (or as agreed) digital status discussions via Google Meet or Microsoft Teams.
- Transparency through a Notion Client Room.
Your Effort as a Customer:
- Variable effort: The effort depends on your current marketing infrastructure, the condition of your website, and the package booked.
- Monthly recommendations: You receive monthly documents with technical and content recommendations that can be implemented either internally, by an external agency, or by Lean & Sharp.
- Content approval: For content created by Lean & Sharp, approval is given by the customer.
- Monthly status calls: Regular status calls ensure transparency and effective communication.
Special Case – Law Firm SEO
Even lawyers and large law firms rely on digital marketing. SEO is a very important factor, especially in this field.
What is Law Firm SEO?
SEO (Search Engine Optimization): Measures to improve the visibility of one’s website in search engines.
- Be found online more easily
- The range of services is communicated more efficiently
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What Do We Offer?
Fundamentally, we work with three different packages to comprehensively support our customers based on their situation (SEO as a service). Customized services are, of course, also available upon request.
SEO as a Service
Lean & Sharp bietet schlanke, datengesteuerte Marketinglösungen, die Ihr Budget optimal nutzen und den ROI messbar steigern. Mit einem holistischen Ansatz kombinieren wir Digitalstrategie, Marketing und Inhalte, um Herausforderungen effizient zu lösen. Unsere Growth-Hacking-Strategie führt schnell und nachhaltig zu Ihren gewünschten Ergebnissen.
Lean
- 12 months duration
- >10 URLs keyword research and mapping
- 3 topical map
- Monthly technical recommendations
- Ahrefs monitoring
- 30 min. a month digital meetings
SMEs
- 15 months duration
- Unlimited keyword research and mapping
- 10 topical map
- Monthly technical recommendations
- Ahrefs monitoring
- 60 min. a month digital meetings
- 2 a month blog articles
- 5 a month glossary entries
- 1 a month backlink recommendations
Premium
- 15 months duration
- Unlimited keyword research and mapping
- Unlimited topical map
- Monthly technical recommendations
- Ahrefs monitoring
- 90 min. a month digital meetings
- 4 a month blog articles
- 10 a month glossary entries
- 2 a month backlink recommendations
- Content funnel
- Content Bot
Our Team
Gero, aka Dr. Lean, is a passionate growth hacker and entrepreneur with over 10 years of experience in digital transformation. As the founder and owner of Lean & Sharp, he supports his clients with tailored growth strategies based on data-driven insights. In his free time, Gero goes to the gym, skis, and learns Ukrainian.
Dr. Gero Kühne
Lead Digital Strategy
At Lean & Sharp, my current position is SEO and Growth Hacking Consultant. My daily tasks include campaign optimisation (Google Ads, Bing and SEO) and project management for Ukrainian clients.This job is my first experience in digital marketing since I worked as a teacher before. I love yoga and meditation, and I find them really helpful to cope with stress. I also love learning new things.
Mariia Pokora
SEO & Growth Hacking Consultant
As a WordPress developer, I specialize in building dynamic and user-friendly websites. With a background in RPA development and data parsing, I bring automation expertise to enhance efficiency. Outside of work, I enjoy hiking, where I find inspiration and fresh ideas.
Peter Polovinkin
Backend Development & Web Scraping
I conduct UX audits and develop landing pages and banners with the L&S team. In addition to web design, I have experience designing SaaS products, doing market analysis, and implementing and testing new ideas. I love traveling, painting with watercolors, and reading fiction and self-development books.
Yulia Tarasiuk
Web & UI Designer
As a Senior Growth Consultant, I supported Lean & Sharp's clients in the planning, consulting and implementation of growth campaigns. I have over 15 years of experience in the agency & e-commerce sector. My passions are data, statistics, Spanish and fitness.
Philip Bertschi
Growth Marketing Consultant, SEO
FAQs
Employees at Lean & Sharp bring together approximately 500 SEO projects in the German-speaking region. Our packages cleverly combine traditional and modern methods to achieve sustainable organic positioning in search engines. Our team collaborates with customers through tools like Slack without delay.
Through collaboration with Lean & Sharp, the positioning and value of traffic (measured via Ahrefs) are increased. Success becomes significantly more likely through interactive collaboration with the customer.
In general, this depends on the initial situation and the competition. As a rule of thumb, it takes from 3 to 6 months before initial results become visible.
We have three SEO packages in our portfolio that define the framework and scope of the measures. How this framework is implemented is tailored to the individual needs of the customers.
Feel free to book an informal digital coffee via Hubspot or reach out to our CEO on LinkedIn.
A guarantee of SEO success cannot be given since the competitive situation can change suddenly, or Google can completely change the situation through an update. On the other hand, we rely on cooperation with our customers and their webmasters. If the recommendations are implemented promptly, the desired outcomes are highly likely.
Yes. For more information, contact us at marketing@lean-sharp.ch.
