Our approach
After the takeover of Google Ads campaigns, which previously only advertised the Google search network, campaigns in the area of reach and remarketing were gradually created on YouTube. In order to address potential users, the advertising was played on selected fitness channels. We carefully approach the competition in which we engage to outdo the rivals in the market. There are direct and more subtle ways to use the competitors’ base via Google Ads. Here, we decided to use Gmail campaigns with visual subjects and Google Search Ads to refer to other gyms. The major part of growth hacking efforts is based on working with data and, thus, achieving the success through various measurements. The conversion tracking was adjusted, and the monitoring of the campaigns was mapped via an individual data studio report. Thus, the reporting is easy to read, meaningful, and, practically, self-explanatory.