about
Who is Gymone?
Gymone is a 24-hour fitness studio in Zurich Altstetten. In addition to state-of-the-art equipment and free parking spaces, the studio offers professional personal advice in order to help its customers achieve their goals as soon as possible. Gymone is particularly suitable for those who love functional training. A 20m artificial turf track, fitness boxes, and battle rope offer a good basis for such exercises
The challenge
The challenge/initial situation
With around 1200 fitness studios in Switzerland, the fitness market is highly competitive and is growing steadily. Also, new training concepts are constantly emerging, which makes it difficult to stand out from the numerous competitors. Increasing visibility, generating qualified traffic, and, ultimately, boosting the volume of fitness subscriptions were the ambitious goals that the owner, Pascal Späni, had set himself up for and which he confidently entrusted to Lean & Sharp.
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The solution
Our approach
After the takeover of Google Ads campaigns, which previously only advertised the Google search network, campaigns in the area of reach and remarketing were gradually created on YouTube. In order to address potential users, the advertising was played on selected fitness channels. We carefully approach the competition in which we engage to outdo the rivals in the market. There are direct and more subtle ways to use the competitors’ base via Google Ads.
Here, we decided to use Gmail campaigns with visual subjects and Google Search Ads to refer to other gyms. The major part of growth hacking efforts is based on working with data and, thus, achieving the success through various measurements. The conversion tracking was adjusted, and the monitoring of the campaigns was mapped via an individual data studio report. Thus, the reporting is easy to read, meaningful, and, practically, self-explanatory.
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achievements
Results
01.
Gymone got the effective tracking and monitoring of the website and campaigns via Ahrefs and Data Studio to be able to follow the development independently.
02.
All relevant keywords have been placed successfully in a competitive environment. For example, keywords like “fitness altstetten”, “fitness zürich”, or “gym zürich” achieve high CTRs of up to 30%.
03.
Google Ads CPC is mostly the preparatory conversion in case of Gymone. Nevertheless, this channel achieves the third most popular conversions after the direct and organic channel.
Are you dissatisfied with the results of your digital campaigns for search engine optimization (SEO), paid advertising, content marketing, or gamification? Let’s start with a short call for a free and non-binding exchange about growth hacking and digital marketing.
Dr. Gero Kühne
Owner
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