If you’re a business owner, or if you work in marketing, you know that SEO is important. But what you may not know is that one of the most important factors in SEO is topical authority. In this blog post, we’ll explain what topical authority is, why you need it, and how you can build it. So read on to learn everything you need to know about topical authority!
So, let’s get started with the definition. Topical authority is the degree to which a website is considered an expert on a niche or broad idea set, contrary to authority over a singular idea or term. It’s also the measure of the overall quality of a website and a powerful ranking factor. This measurement is based on several factors, including the site’s age, content, inbound links, and social media activity. Sites with high topical authority are typically well-established and have been writing about their subject matter for many years. They also tend to have high-quality content that is regularly updated, and their articles are often linked to other sites. These factors contribute to a site’s ability to build trust and authority with its audience. Hence, topical authority is not about individual keywords or keyword groups; it is about your depth of expertise on an overall topic.
The success of any website depends on its ability to attract visitors. And one of the most important factors in determining a website’s visibility is its ranking on search engine results pages (SERPs). That is why, topical authority is important in this regard because it can help to improve your website’s search engine rankings for relevant keywords and phrases. It can also help to increase traffic from people who are specifically looking for information on your topic of expertise. By building topical authority, you can make your website a go-to source of information on your chosen topic, which will ultimately lead to more traffic and better search engine rankings.
Now that we’ve covered what topical authority is and why you want to build it, let’s discuss how exactly you can do it. Below are the top tips to use for making your website an expert on a particular topic:
Pro tipp: Link the content internally on the basis of a content hub.
If the backlinks come from less trustworthy sources, a negative effect can even occur, which can manifest itself in a downranking (toxic backlinks).
So here you have it! The effective tips that will boost your website’s ability and help you build trust and authority with your audience. And if you need a little bit more help to improve your website’s topical authority and, as a result, drive more traffic and better search engine rankings, be sure to contact us. Our team of experts will work with you to create high-quality content that establishes your website as a valuable source for information on your chosen topic. Thanks for reading!