Top 6 SEO Tools for Boosting Your Rankings

When it comes to SEO, there are a lot of tools and services available on the market. However, as SEO is a complex and ever-changing field, you need to use just the right tools that can make all the difference in your campaign. Whether you’re just starting out or you’ve been optimizing websites for years, the SEO tools we’re going to talk about in this article will help you get the most out of your efforts. Here are 6 top SEO tools that we, at Lean & Sharp, use to optimize websites and improve search engine rankings.

• Ahrefs is a comprehensive SEO toolkit that we and other SEO professionals use to research and analyze backlinks, monitor the development (ranking) of defined KWs, and research keywords. It’s also great for competitive analysis, helping you to see what your competition is doing and how they’re succeeding. Ahrefs collects data on websites and breaks it down into easy to understand graphs and charts so that you can see what’s working well for them and adapt it for your own website. The tool also monitors your website’s performance and gives you feedback on what you can do to improve your Technical SEO Audit. Definitely, a must for agencies as this tool is really data driven. Monthly subscriptions start at $99/month (personal) and $999/month (agency).
• Screaming Frog SEO Spider is our second favorite tool. It is a software application that was created for website owners and digital marketers. The Screaming Frog SEO Spider is available as a desktop app or online tool and is used to crawl websites of any size. The program collects data on all aspects of a website, including the titles, metatags, descriptions, internal and external links, and more. This data can then be used to help improve the site’s SEO. This tool is really strong in identifying problems regarding indexing of urls and gives nice visualizations with the crawl tree. Screaming Frog SEO Spider has been praised (by us too) for its user-friendly interface and its ability to quickly gather data that can help improve a website’s SEO. Screaming Frog SEO Spider offers freemium subscriptions, with paid plans starting from $199/month.
• Next goes, of course, Google Search Console, an indispensable tool for website owners, web marketers, and SEO specialists. It is a free platform offered by Google that allows you to track their website’s performance in Google search, identify and correct any errors that might be impacting their website’s visibility and traffic, and receive alerts when something goes wrong with their website. In addition, by using Search Console, you can submit your website’s sitemap to Google, which will help Google better index your website. Also, in this tool, you can upload the disavow file with toxic backlinks, to exclude them for Google.
• No doubt that Ubersuggest would be another favorite tool on our list. Ubersuggest is a free online tool that helps you generate keyword ideas for your content marketing strategy. It works by offering up a list of related keywords and phrases based on a keyword or phrase you enter into the search bar. This is truly helpful for SEO purposes as it gives you a better understanding of what people are searching for online and can help you target those keywords in your content. Ubersuggest is also valuable for coming up with new blog post ideas as it offers up a variety of related topics to get you started. So, if, for some reason, you’re not using Ubersuggest, give it a try today and see how it can help you improve your content marketing strategy.
• If you’re running a website, it’s important to make sure it’s as search engine friendly as possible. One of the best tools for doing this is Yoast SEO, another great tool we use constantly for WordPress websites. Yoast is a plugin that helps you optimize your website for Google and Bing, by giving you feedback on things like your title tags, meta descriptions, and keywords. It also helps you create XML sitemaps, which make it easier for search engines to find and index your pages. Yoast is a great tool for beginners and experts alike, and it’s free! So if you’re looking to give your website the best chance of ranking high in search engine results pages, be sure to install Yoast SEO.
• And finally… Jasper! Jasper is our recent discovery but, for sure, the one we’ll work with for years to come. Jasper is a powerful AI writing assistant that helps you write better content. It analyzes your content and provides feedback on how to improve it. Jasper also offers suggestions for better wording and phrasing to make your content more impactful. You can use Jasper to help you create content for your blog, social media, website, Google Ads, and more. With Jasper, you can easily and quickly create high-quality content that will engage your audience and ranks for SEO. Jasper’s artificial intelligence makes it fast and easy to create content that is relevant to your target audience in 25 languages, by the way. So why do the work that can be done for you by AI?

And there you have it: our top 6 SEO tools for boosting your website’s search engine rankings. These tools are essential for any website owner or SEO specialist. So be sure to try them out and see how they can help you improve your website’s visibility and traffic. And don’t forget to keep an eye on our blog for more great SEO tips and tricks. Thanks for reading!