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When it comes to SEO, there are a lot of tools and services available on the market. However, as SEO is a complex and ever-changing field, you need to use just the right tools that can make all the difference in your campaign. Whether you’re just starting out or you’ve been optimizing websites for years, the SEO tools we’re going to talk about in this article will help you get the most out of your efforts. Here are 6 top SEO tools that we, at Lean & Sharp, use to optimize websites and improve search engine rankings.
Ahrefs
Ahrefs is a comprehensive SEO toolkit that we and other SEO professionals use to research and analyze backlinks, monitor the development (ranking) of defined KWs, and research keywords. It’s also great for competitive analysis, helping you to see what your competition is doing and how they’re succeeding. Ahrefs collects data on websites and breaks it down into easy to understand graphs and charts so that you can see what’s working well for them and adapt it for your own website.
The tool also monitors your website’s performance and gives you feedback on what you can do to improve your Technical SEO Audit. Besides, Ahrefs incorporates AI insights in its analytics and suggestions for backlink strategies and keyword difficulty. Definitely, a must for agencies as this tool is really data driven. Monthly subscriptions start at $129/month (Lite) and go up to $1250/month (Enterprise).
Screaming Frog SEO Spider
This is a software application that was created for website owners and digital marketers. The Screaming Frog SEO Spider is available as a desktop app or online tool and is used to crawl websites of any size. The program collects data on all aspects of a website, including the titles, metatags, descriptions, internal and external links, and more. This data can then be used to help improve the site’s SEO. This tool is really strong in identifying problems regarding indexing of urls and gives nice visualizations with the crawl tree.
Screaming Frog SEO Spider has been praised (by us too) for its user-friendly interface and its ability to quickly gather data that can help improve a website’s SEO. Screaming Frog’s SEO Spider is free for limited use, but the paid version costs £199 per year (around $248 USD). This plan unlocks unlimited crawl limits, advanced data extraction, and custom source code searches.
Google Search Console
This is an indispensable tool for website owners, web marketers, and SEO specialists. It is a free platform offered by Google that allows you to track their website’s performance in Google search, identify and correct any errors that might be impacting their website’s visibility and traffic, and receive alerts when something goes wrong with their website. In addition, by using Search Console, you can submit your website’s sitemap to Google, which will help Google better index your website. Also, in this tool, you can upload the disavow file with toxic backlinks, to exclude them for Google.
Ubersuggest
No doubt that Ubersuggest would be another favorite tool on our list. Ubersuggest is an online tool that helps you generate keyword ideas for your content marketing strategy. It works by offering up a list of related keywords and phrases based on a keyword or phrase you enter into the search bar. This is truly helpful for SEO purposes as it gives you a better understanding of what people are searching for online and can help you target those keywords in your content.
Ubersuggest is also valuable for coming up with new blog post ideas as it offers up a variety of related topics to get you started. The tool has AI integrated through its keyword research and backlink analysis, offering predictive analytics for traffic trends. So, if, for some reason, you’re not using Ubersuggest, give it a try today and see how it can help you improve your content marketing strategy. Ubersuggest offers both free and paid plans. The individual plan costs $12 per month while the enterprise plan costs $40 monthly.
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Are you dissatisfied with the results of your digital campaigns for search engine optimization (SEO), paid advertising, content marketing, or gamification? Let’s start with a short call for a free and non-binding exchange about growth hacking and digital marketing.
Dr. Gero Kühne
Owner
Yoast SEO
If you’re running a website, it’s important to make sure it’s as search engine friendly as possible. One of the best tools for doing this is Yoast SEO, another great tool we use constantly for WordPress websites. Yoast is a plugin that helps you optimize your website for Google and Bing, by giving you feedback on things like your title tags, meta descriptions, and keywords. It also helps you create XML sitemaps, which make it easier for search engines to find and index your pages.
Yoast is a great tool for beginners and experts alike. So if you’re looking to give your website the best chance of ranking high in search engine results pages, be sure to install Yoast SEO. The Yoast SEO plugin has a free version offering essential tools and a premium plan at $99 per year.
Perplexity AI
Perplexity AI is a versatile AI-powered search engine designed for quick, accurate answers, often used for research and content generation. It leverages generative models like GPT-3.5 and GPT-4 for high-quality responses. A major feature is its integration of conversational AI with web search capabilities, allowing users to ask complex, multi-part questions and receive comprehensive answers. Perplexity AI’s blend of AI with search capabilities makes it stand out for SEO and generative engine optimization purposes.
The tool offers a freemium model, where the free version supports limited features, and a Pro plan at $20 per month unlocks advanced capabilities such as longer, more detailed responses and access to GPT-4. For teams needing more, an Enterprise option is available with custom pricing. Its flexible API also enables integration with other platforms, enhancing its utility for businesses looking to leverage AI in real-time data retrieval and market analysis.
