Why is everyone so crazy about big data and do you have to care about it too? Yep. The big data is
what ties all of your efforts together. Marketing analytics is much more than just the data from your
website; it is also your social media data, your email marketing, your ads, etc. If you don’t know
what to do with it, you’re going nowhere since today it’s impossible to reach business success based
on hypothesis and past experience. You need to understand your big data and make it a starting
point for all your next steps.