Our approach
Our SEO audit showed that there was no keyword focus on relevant keywords and that different subpages were, therefore, competing with each other. Also, no explicit focus keywords were defined and tracked. For this reason, first, we carried out an extensive keyword research. On this basis, focus keywords could be defined and assigned to individual subpages in mapping. These keywords were incorporated into the metadata of the defined sub-pages and simultaneously tracked using a special SEO tool. After creating the keyword focus, we developed and implemented the strategy for internal linking.
The search intent of the user is particularly relevant to regional SEO. To find out how to search for the locations, we conducted extensive keyword research for all locations. These findings flow into the conception of the site pages.