OMTM - Everything You Need to Know!

OMTM is the abbreviation for “one metric that matters,” a concept central to the field of growth hacking. It focuses on a single, central metric that serves as the focal point for daily work. The idea behind OMTM is to choose a single metric expected to show the most significant improvement over the next 2-4 months.

The selection of the right OMTM depends on individual goals and the context of the company. Regardless of the choice, OMTM is a powerful tool to direct focus and efforts on the essential and drive growth strategically.

OMTM in the Growth Hacking Process

OMTM is closely linked to the growth hacking process. The growth hacking cycle typically consists of idea generation, testing, implementation, measurement, and scaling. In this structure, OMTM plays a crucial role as a central measure to evaluate the success and effectiveness of growth hacking strategies.

  • Idea Generation: In this phase, growth strategy ideas are developed. OMTM helps in selecting ideas most likely to improve the central metric.
  • Testing: The selected ideas are tested, and OMTM is used to track progress, ensuring that tests have a positive impact on the main metric.
  • Implementation: After successful tests, strategies are implemented. OMTM remains the focus to ensure the desired effect of the implementation.
  • Measurement: OMTM is continuously measured throughout the process to ensure actual improvement in the metric, allowing for tracking progress and making adjustments as needed.
  • Scaling: If measures are successful and OMTM improves, these strategies can be scaled to further boost growth.

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Differences as Compared to the North Star Metric

The North Star Metric (NSM) and OMTM are similar concepts but differ in their application:

  • OMTM focuses on a single metric for a specific period, usually 2-4 months, to achieve short-term goals and concentrate on a crucial key indicator.
  • North Star Metric, on the other hand, is a long-term metric representing sustained growth and value creation for a company. NSM is often more complex, considering a broader range of metrics, and concentrates on fostering long-term customer loyalty and success.

In a way, OMTM could be seen as a specific implementation of the North Star Metric idea for shorter periods and more concrete goals. Both concepts are valuable and can be applied depending on a company’s goals and phases.

FAQs

Growth hacking is a relatively new marketing method that uses creativity, data analysis, and flexible thinking to sustainably increase the growth of a company through specific tactics (“hacks”)
Lean management is a new way of thinking that aims to optimize the entire process of the value chain and avoid unnecessary “wastage”.
Growth hacking is often compared to performance marketing. Therefore, we have written a special article which shows the differences between the two. Click here to read the article!
No! While growth hacking was originally used to promote start-ups, this methodology can now be useful not only for startups but also for corporations or SMEs. In most cases, the diverse ways of using growth hacking are very beneficial.
The way a growth hacker works is always geared towards growth, and this person constantly asks themselves the question: “How can maximum growth be achieved?”. The growth hacker has the mindset to work across departments and make the right decisions. At best, a growth hacker should have a T-shaped profile (the advantages of specialist and generalist combined), which means having a general knowledge in many areas and specializing in at least one or more categories.
Lean & Sharp offers a wide range of different services, including personalized workshops. Contact us at marketing@lean-sharp.ch for further information!
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