NoFollow Link

A nofollow link is a link that does not count as a point in the page’s favor, does not improve PageRank, and doesn’t promote a page’s position in the SERPs. In contrast, follow (or dofollow) links are links that count as points, pushing SEO link juice (that is, PageRank), and increase the page rank of the linked-to sites, thus elevating them in the SERPs. A no follow link is created with the nofollow link HTML tag. The example would look like this: <a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

You could find nofollow links in the links from such types of content as blog comments, forums press releases, paid links, or anything called “untrusted content”.

Despite the fact that nofollow links may not explicitly grow your website’s PageRank, they can still bring value. For instance, they are needed for a natural backlink profile. Nofollow links can also increase traffic and brand exposure. Finally, they can help grow your dofollow links.