Keyword Density - Everything You Need to Know!

Keyword density is a key performance indicator (KPI) in search engine optimization (SEO). It indicates how often a specific keyword appears in a text, measured as a ratio to the total number of words in that text. This value is typically expressed as a percentage.

To calculate keyword density, you need to count the occurrences of a specific keyword on the page and divide it by the total number of words on the page. The result is multiplied by 100 to obtain the percentage of keyword density. For example, if your page has 800 words and your keyword appears 20 times, the calculation is as follows: 20/800 = 0.025. Multiplied by 100, this yields a keyword density of 2.5%.

The ideal keyword density is controversial, but many SEO experts agree that a value between 3 to 5 percent is within an acceptable range. However, it is crucial to maintain keyword density naturally as an excessive concentration of keywords can be viewed as spam and lead to negative rankings. It should not be directly optimized for a specific keyword density. Once the keyword is present in a natural reading and writing flow, it will be in the right proportion.

It is important to emphasize that keyword density is just one factor among many that search engine algorithms consider to determine the ranking of a page. In addition to pure keyword density, other factors are significant as well:

  • The distribution of keywords within the text and the webpage.
  • The distance between keywords (proximity and anti-proximity).
  • The presence of keywords in SEO-relevant elements, such as meta descriptions, title tags, H1 headings, images (alt tags), lists, and links.

Has the article about Keyword Density caught your interest?

  • Digital opportunities & possibilities
  • Discussion about pain points
  • Get to know each other

We would be happy to exchange ideas in a free and non-binding call over 
a coffee’s length.

Dr. Gero Kühne

Owner

The use of related keywords

Overall, keyword density plays quite a small role in the SEO optimization of texts. Instead, other factors such as the WDF/IDF (term frequency-inverse document frequency) value gain importance. This value considers not only the primary keyword but also related terms in the text. By comparing WDF/IDF values with those of competitors, you can ensure that the text covers all relevant content aspects, which is crucial for better rankings.

FAQs

Growth hacking is a relatively new marketing method that uses creativity, data analysis, and flexible thinking to sustainably increase the growth of a company through specific tactics (“hacks”)
Lean management is a new way of thinking that aims to optimize the entire process of the value chain and avoid unnecessary “wastage”.
Growth hacking is often compared to performance marketing. Therefore, we have written a special article which shows the differences between the two. Click here to read the article!
No! While growth hacking was originally used to promote start-ups, this methodology can now be useful not only for startups but also for corporations or SMEs. In most cases, the diverse ways of using growth hacking are very beneficial.
The way a growth hacker works is always geared towards growth, and this person constantly asks themselves the question: “How can maximum growth be achieved?”. The growth hacker has the mindset to work across departments and make the right decisions. At best, a growth hacker should have a T-shaped profile (the advantages of specialist and generalist combined), which means having a general knowledge in many areas and specializing in at least one or more categories.
Lean & Sharp offers a wide range of different services, including personalized workshops. Contact us at marketing@lean-sharp.ch for further information!
Buy now