Keyword Density

Keyword density is the term used in search engine optimization (SEO). It means the number of times a specific keyword appears on a given webpage or within a piece of content and is calculated as the ratio of that keyword to the overall word count. Keyword density is also sometimes referred to as keyword frequency.

The calculated ratio helps to know what keyword density so as to understand its effect and importance on search rankings. More high-value keywords on one webpage mean this page will rank better in SERPs. To find out the keyword density of a webpage, you need to divide the number of times a given keyword appears by the total number of words on the page, and multiply it by 100 to see a percentage. The percentage you get is the keyword density of that page. For example, your page contains 800 words, and your keyword is used 20 times. This gives: 20/800 = 0,025. 0,025×100 = 2,5%.