Growth Hacking Process - Everything You Need to Know!

The growth hacking process, also known as the G.R.O.W.S. process, is an experimental 5-step framework for growth hackers. Developed by Growth Tribe in 2016, it aims to assist teams in achieving their goals through a process-oriented approach. The core idea of this process is to move from ideation to successful project implementation in the shortest possible time, continuously improving and expanding these projects.

The process consists of the following 5 steps:

  • G – Gather ideas: Initiate a brainstorming session with your team to collect a broad range of ideas for experiments.
  • R – Rate ideas: Use a proven framework such as BRASS (blink, relevance, availability, scalability, and score) or PIE (potential, importance, ease) to evaluate and prioritize your ideas, identifying those that promise the greatest return on investment (ROI).
  • O – Outline experiments: Define clear steps for implementing your selected ideas and design your experiments to be as small and fast as possible.
  • W – Work: To achieve optimal results, conduct your experiment within a 2 to 4-week timeframe.
  • S – Scrutinize results (and implement): Analyze the results of your experiment carefully and use the insights gained to make informed decisions about whether further steps are needed. This may involve either continuing to learn and conduct new experiments or transitioning successful approaches into implementation.

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The growth hacking process provides a proven structure for identifying growth opportunities, efficiently evaluating them, and swiftly putting them into practice. This framework has proven especially effective for startups and agile teams that need to respond quickly to market changes in order to succeed.

FAQs

Growth hacking is a relatively new marketing method that uses creativity, data analysis, and flexible thinking to sustainably increase the growth of a company through specific tactics (“hacks”)
Lean management is a new way of thinking that aims to optimize the entire process of the value chain and avoid unnecessary “wastage”.
Growth hacking is often compared to performance marketing. Therefore, we have written a special article which shows the differences between the two. Click here to read the article!
No! While growth hacking was originally used to promote start-ups, this methodology can now be useful not only for startups but also for corporations or SMEs. In most cases, the diverse ways of using growth hacking are very beneficial.
The way a growth hacker works is always geared towards growth, and this person constantly asks themselves the question: “How can maximum growth be achieved?”. The growth hacker has the mindset to work across departments and make the right decisions. At best, a growth hacker should have a T-shaped profile (the advantages of specialist and generalist combined), which means having a general knowledge in many areas and specializing in at least one or more categories.
Lean & Sharp offers a wide range of different services, including personalized workshops. Contact us at marketing@lean-sharp.ch for further information!
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