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Glossary> QR-Code

QR-Code - Everything You Need to Know!

QR Codes (Quick response codes) are highly versatile marketing tools that can be quickly and easily scanned by smartphones and other devices. These codes serve to provide information about products or services and, if necessary, redirect users to a specific website. The applications of QR codes are diverse and can help increase the visibility of your website and boost visitor numbers.

Integrating a QR code into your website offers potential customers an easy way to access your site directly from their mobile devices. This is particularly useful as more people access the internet through smartphones. By cleverly incorporating QR codes into your SEO campaigns, you make it easier for potential customers to find your website when searching for the products or services you offer.

QR codes can be used not only online but also offline. They can be placed on printed materials such as business cards, flyers, and postcards to allow interested parties access to additional information. Another clever use of QR codes is to insert them into your email signature. This way, every recipient of your emails automatically sees the website address, increasing the chances of a visit.

Overall, QR codes are an extremely valuable tool for increasing the visibility of your website and boosting visitor numbers. They provide a convenient and effective way to draw potential customers’ attention to your content and direct them straight to where they can learn more. This is especially significant in today’s interconnected world.

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FAQs

Growth hacking is a relatively new marketing method that uses creativity, data analysis, and flexible thinking to sustainably increase the growth of a company through specific tactics (“hacks”)
Lean management is a new way of thinking that aims to optimize the entire process of the value chain and avoid unnecessary “wastage”.
Growth hacking is often compared to performance marketing. Therefore, we have written a special article which shows the differences between the two. Click here to read the article!
No! While growth hacking was originally used to promote start-ups, this methodology can now be useful not only for startups but also for corporations or SMEs. In most cases, the diverse ways of using growth hacking are very beneficial.
The way a growth hacker works is always geared towards growth, and this person constantly asks themselves the question: “How can maximum growth be achieved?”. The growth hacker has the mindset to work across departments and make the right decisions. At best, a growth hacker should have a T-shaped profile (the advantages of specialist and generalist combined), which means having a general knowledge in many areas and specializing in at least one or more categories.
Lean & Sharp offers a wide range of different services, including personalized workshops. Contact us at marketing@lean-sharp.ch for further information!
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