Bumper Ads - Everything You Need to Know!
Bumper ads are six-second-long video ads that play before, during, or after watching YouTube videos. These short and concise advertising clips are specifically optimized for mobile users who often browse in short sessions. Unlike longer ads, bumper ads cannot be skipped, ensuring that your message is conveyed in the shortest amount of time.
Key Points of Bumper Ads
- Maximum length: Bumper ads must not exceed six seconds and must be hosted on YouTube. This brevity ensures that users are minimally disrupted while watching.
- Non-skippable: Unlike some other ad formats, viewers cannot skip bumper ads, meaning that your message is guaranteed to be seen.
- CPM-goal bids: Bids for bumper ads are based on the CPM goal (cost-per-1000-impressions). Advertisers determine how much they are willing to pay when their ad is delivered 1,000 times. Optimized bids aim to achieve as many impressions as possible, even if the cost of some impressions exceeds the CPM goal. However, the goal is to reduce the average CPM of the ad campaign to the specified or a lower amount.
- No remarketing lists: It is not possible to create remarketing lists based on the playback of bumper ads.
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Effective on Mobile Devices
Bumper ads are particularly suitable for mobile devices since videos on these devices are often viewed on the go. The short and concise nature of these ads allows for effective engagement with potential customers in short sessions, increasing brand awareness.
Using bumper ads can help you expand the reach and frequency of your brand, ensuring that your message resonates with viewers, even in times when attention is a scarce resource.
FAQs
Growth hacking is a relatively new marketing method that uses creativity, data analysis, and flexible thinking to sustainably increase the growth of a company through specific tactics (“hacks”)
Lean management is a new way of thinking that aims to optimize the entire process of the value chain and avoid unnecessary “wastage”.
Growth hacking is often compared to performance marketing. Therefore, we have written a special article which shows the differences between the two. Click here to read the article!
No! While growth hacking was originally used to promote start-ups, this methodology can now be useful not only for startups but also for corporations or SMEs. In most cases, the diverse ways of using growth hacking are very beneficial.
The way a growth hacker works is always geared towards growth, and this person constantly asks themselves the question: “How can maximum growth be achieved?”. The growth hacker has the mindset to work across departments and make the right decisions. At best, a growth hacker should have a T-shaped profile (the advantages of specialist and generalist combined), which means having a general knowledge in many areas and specializing in at least one or more categories.
Lean & Sharp offers a wide range of different services, including personalized workshops. Contact us at marketing@lean-sharp.ch for further information!
