Content Marketing

Content marketing is a marketing discipline that works on publishing content on the web and offline to increase awareness of products or brands in desired target groups. Content marketing creates and distributes valuable information that will engage your audience. This can be done in many different ways, such as text posts on blogs or social media pages with images/videos attached for increased exposure online via SEO.

The goal of content marketing can be simply to strengthen your brand image, but it’s not always the trigger. There are many different goals you could reach with help of content marketing, and they’re dependent on what kind or corporate strategy a company has set up with their digital team in place. They also include higher conversions, better visibility in the SERPs, stronger customer loyalty, new customers, and, of course, search engine optimization.