Call to action

A call to action (CTA) is the call for interaction between the user and the company. Precisely, it is a suggestion for the user to take some specific step and is usually written as a command or action phrase, for example, “add to cart”, “contact now”, or “read more articles”. Depending on the context, CTA can take many forms; it can be a closing statement in a blog post or in an email. CTA is also often presented as a button or hyperlink.

The call to action is crucial for any webpage; it acts as a signal what the user should do next. A clear CTA helps a user understand exactly which next steps they should take, to buy a product or sign up for a newsletter, and helps them accomplish the needed task. Hence, the call to action helps move the potential customer down the sales funnel.