Call to Action (CTA) - Everything You Need to Know!

A call to action (CTA) is a crucial element in online marketing that aims to prompt website visitors to take a specific action. These actions can vary and do not necessarily have to be content-related. CTAs are concise prompts that directly address the user and motivate them to take a desired action.

Examples of possible actions through CTAs:

  • Downloading an e-book
  • Signing up for an email newsletter
  • Participating in a webinar
  • Watching informational videos and courses
  • Leaving a comment
  • Generating a coupon code
  • Purchasing a product
  • Booking a service

The CTA proves to be extremely versatile as it can be used in various areas of online marketing. Interestingly, the term “CTA” had been used even before the internet era, for instance, in direct mailings and advertising brochures.

Structure of a call to action

A CTA can be designed in various ways:

  • A regular, prompting link text like “buy now”
  • A prompting button with text, for example, “register now”
  • A small box with a headline, description text, and a button
  • Additionally, the box may contain an embedded input form where the user leaves their email address or phone number, for instance.

Has the article about Call to Action caught your interest?

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How Are the Results Interpreted?

Psychologically, the explicit request for a person to perform a specific action leads to them actually carrying it out. In the world of online marketing, it is not sufficient to merely provide informative text. CTAs are crucial to offer visitors more information or even persuade them to make a purchase.

How to Create an Effective Call to Action?

Creating an effective CTA requires some important considerations:

  • The CTA button or text should be as precise and simple as possible, requesting only a single action.
  • It is crucial to clearly communicate to the user what action is expected next.
  • Less is more: CTAs should be simple and straightforward to avoid confusion.
  • A CTA can be placed in various locations, for example, before, during, or after a blog post, in emails or their signatures, videos, podcasts, and e-books.

How to Create an Effective Call to Action?

Every commercial website should have a clear objective: to prompt visitors to take actions. The call to action serves to move the reader to a response, be it contacting, clicking on links, subscribing to a newsletter, or placing an order.

FAQs

Growth hacking is a relatively new marketing method that uses creativity, data analysis, and flexible thinking to sustainably increase the growth of a company through specific tactics (“hacks”)
Lean management is a new way of thinking that aims to optimize the entire process of the value chain and avoid unnecessary “wastage”.
Growth hacking is often compared to performance marketing. Therefore, we have written a special article which shows the differences between the two. Click here to read the article!
No! While growth hacking was originally used to promote start-ups, this methodology can now be useful not only for startups but also for corporations or SMEs. In most cases, the diverse ways of using growth hacking are very beneficial.
The way a growth hacker works is always geared towards growth, and this person constantly asks themselves the question: “How can maximum growth be achieved?”. The growth hacker has the mindset to work across departments and make the right decisions. At best, a growth hacker should have a T-shaped profile (the advantages of specialist and generalist combined), which means having a general knowledge in many areas and specializing in at least one or more categories.
Lean & Sharp offers a wide range of different services, including personalized workshops. Contact us at marketing@lean-sharp.ch for further information!
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