February 25, 2025

Setting and Measuring Your Business Goals and Objectives: Distinguishing KPIs from Other Strategic Objectives

page index 1. What Are Business Goals? 2. Operative Goals 3. Key Performance Indicators (KPIs) 4. North Star Metric (NSM) 5. Operative Goals, KPIs, and North […]
January 6, 2025

Top 7 trends in Ukrainian marketing (2025)

page index 1. Influencer Marketing Growth on Local Platforms 2. Chatbots 3. Social Commerce 4. Apps 5. Social Responsibility 6. Online Marketplaces 7. Video Marketing 8. […]
December 6, 2024

Generative Engine Optimization: The Future of Digital Visibility

page index 1. What Is Generative Engine Optimization? 2. Key Aspects of GEO 3. Key AI Systems for GEO 4. Impact of GEO on User Experience […]
May 27, 2024

Law Firm SEO – The ultimate guide to success.

page index 1. Why is SEO important for lawyers? 2. Strategic measures to improve SEO ranking and online visibility 3. The importance of high-quality content for […]
April 5, 2024

Top 7 Marketing Strategies to Dominate in 2024

page index 1. The Endurance of SEO and Websites in an AI-Driven World 2. Google’s Demand Gen Campaigns 3. E-E-A-T as a Shift Towards Personalized User […]
February 12, 2024

Unleashing the Power of Video Testimonials in the Digital Realm

page index 1. Video Testimonials Establish Credibility 2. Customers receive a first-hand account of the experiences with products or services 3. People love stories 4. More […]
November 13, 2023

How to Find Low Competition Keywords – Tips & Tools

page index 1. Identify the topic 2. See a full picture to get high topical authority 3. Check the results using AI 4. Prioritize focus key […]
November 7, 2023

Refreshing your content: Give it a breath of fresh air

page index 1. Why refresh your existing content? 2. What content should be refreshed? 3. How do you properly update your content? 4. How often should […]
October 20, 2023

SEO content briefs: Crafting your message with clarity.

page index 1. What is a content brief? 2. What is a SEO content brief? 3. Why you need content briefs 4. What do you include […]
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