page index
- 1. Use keyword-rich titles and descriptions
- 2. Optimise your website for relevant keywords
- 3. Build quality backlinks to your website
- 4. Submit your website to search engines and directories
- 5. Monitor your website’s search engine rankings regularly
- 6. Build a content plan to reach topical authority
- 7. Share your content on social media to cover the audience
- 8. Recap
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If you’re a business owner, you should know the importance of SEO and how it can impact your website’s traffic levels. But what if you just created a brand new website? How do you ensure that it’s optimised for search engines from the get-go? In this post, we’ll share seven tips for optimising new websites for SEO. By following them, you can help ensure that your site is well-positioned in the search engine results pages and attracts more organic traffic. Keep reading to learn more!
1. Use keyword-rich titles and descriptions
If you want your website to rank well in search engine results, it’s important to use keyword-rich titles and descriptions. This means including relevant keywords in your titles and descriptions that are likely to be used by people who are searching for information on your topic. By including these keywords, you can help ensure that your site appears near the top of search results, making it more likely that people will find and visit your site. Apart from helping with search engine ranking, using keyword-rich titles and descriptions can also help to improve click-through rates as users are more likely to click on a result that includes the keywords they were searching for. At the same time, you should mind defining unique keywords to prevent keyword cannibalization because the content is clearly separated. Hence, using keywords thoughtfully can help you boost your website’s traffic and visibility.
2. Optimise your website for relevant keywords
In addition to using keyword-rich titles and descriptions, it’s also important to optimise your website for relevant keywords. This means including these keywords throughout your site’s content. By doing this, you can help search engines understand what your website is about and match it with relevant queries. As a result, your website is more likely to appear in search results when people are searching for information on your topic. The better ranking results especially from the fact that a red thread between the meta data (see point 1) and the content of the text is ensured. Thus, the expectations of potential customers are taken into account.
3. Build quality backlinks to your website
Another important factor is building quality backlinks to your website. Building quality backlinks is an essential part of any SEO strategy. By getting other domains to link to your site, you are effectively telling search engines that your site is a relevant and trustworthy source of information. In turn, this can lead to a higher search engine ranking and increased traffic levels. However, it is important to note that not all backlinks are created equal. In general, a backlink should come from a high-quality domain (measurable by its own high domain rank). Additionally, the link should be placed in context, such as in the body of an article or blog post. With this in mind, here are three tips for building quality backlinks:
- Guest blog on high-quality websites in your industry. This will allow you to include a link back to your website.
- Submit your website to relevant directories and listings. This can help to increase your site’s visibility and improve its chances of being found by potential visitors. We’ll have a closer look at this step in the separate block below.
- Ask cooperation partners if one can be included in the partner directory.
4. Submit your website to search engines and directories
Submitting your website to search engines and directories is crucial. By doing this, you are letting them know that your site exists and that it contains relevant information. To do this, you want to create an account in Google Search Console and Bing Webmaster Tool. This not only helps crawling and indexing the website but also gives relevant information about problems and solutions.
One way to get initial backlinks is to submit the website to directories. These can be business directories or general web directories. When you submit your site, you’re providing directory editors with information about your website, which helps them decide whether to include your site in their listings. In addition, most directories allow you to choose a category for your website, which helps visitors find websites that are similar to yours. This can help to increase your site’s visibility in search engine results pages (SERPs), making it more likely that people will find and visit your site.
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Are you dissatisfied with the results of your digital campaigns for search engine optimization (SEO), paid advertising, content marketing, or gamification? Let’s start with a short call for a free and non-binding exchange about growth hacking and digital marketing.
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5. Monitor your website's search engine rankings regularly
The next thing you want to do to make sure your new website is well-optimised for search engine ranking is monitoring your website’s rankings regularly. There are many tools available that can help you track your rankings, including Google Search Console and ahrefs Rank Tracker, and it’s important to check both your overall rankings and your rankings for specific keywords. By tracking your rankings, you can quickly identify any problems with your website’s optimisation and take corrective action. In addition, regular monitoring will allow you to see the long-term effects of any changes you make to your website’s optimisation. Also, it’s important to keep an eye on your competition: by knowing where they rank, you can get a better idea of what it takes to outrank them. Hence, if you monitor your website’s search engine rankings, you can ensure that your site is always performing at its best.
6. Build a content plan to reach topical authority
Anyone who has ever launched a website also knows that it takes more than just publishing content to get noticed online. With millions of websites vying for attention, it can be tough to stand out from the crowd. One way to improve your chances of being found by potential customers is to build a content plan that will help you achieve topical authority. By definition, topical authority is the ability to rank highly for specific keywords related to your industry or niche. In order to achieve this, you’ll need to create content that is both relevant and keyword-rich. It is important to use content for all areas of the niche, i.e. not only short-tail keywords but long-tail keywords as well. Only if the niche is worked on as a whole will you gain the trust of the relevant target group and search engine. To do this, you should first conduct keyword research and then create a content hub based on it.
7. Share your content on social media to cover the audience
Finally, sharing your content on social media is essential if you want to build a strong online presence for your brand. Not only does social media give you the opportunity to reach a wider audience, but it can also help boost your search engine rankings. If you have created a new blog post, it should be posted on relevant social media channels, with teasers including custom texts (Facebook & LinkedIn). If Instagram is relevant to you too, you should consider creating infographics about the content in the post.
Recap
So, have you started optimising your website for search engine ranking yet? If not, now is just the right time. The tips we’ve shared with you will help you get your site up and running quickly and easily. And if you want the process even faster and more efficient, our team of SEO experts can help you implement these strategies and improve your website’s visibility and ranking in the search engines. Contact us today to get started!
