David vs. Goliath: How to Outrank a Large Company if You Have Limited Resources

When it comes to online marketing, small businesses often feel like they are up against a Goliath. A large company with a huge budget and a big team seems unbeatable compared to a smaller business with restricted resources. Not necessarily! There are several things you can do to improve your chances of outranking a larger competitor. Here are five tips that will help you do this. So read on and get started!

1. Write and update your content regularly

Yep, it’s impossible to overestimate how important content is today. Creating and updating high-quality, engaging content on a regular basis (updating at least once a month) is essential if you want to rank well for your chosen keywords. To stay competitive with larger companies, you’ll need to get creative with your content creation strategies. First, focus on generating evergreen content that has lasting value for your audience. Strive for high quality over high quantity as quality will always be more important than quantity in SEO rankings. Additionally, make sure that your content is regularly updated and maintained so that it stays fresh and relevant. Finally, think outside the box when it comes to keywords: consider expanding beyond the obvious terms to find valuable phrases that might otherwise go overlooked by competitors.

2. Build links through interactive graphics

Building links through graphics and animations is another highly effective way to gain traction online. Not only do these elements help to grab the attention of potential customers, but they also allow businesses to form lasting connections with their audience. This is especially true for animated graphics, which can be used to illustrate the features and benefits of a product or service in a dynamic, interactive way. By building links through embedded annotations and hotspots, businesses can take their content marketing strategies to the next level and truly stand out from their competitors. With the right combination of creativity and technical expertise, you can create high-impact animated graphics that will help grow your business online.

3. Optimize your title tags to increase your click through rate

One of the most important steps is to optimize your title tags for click-throughs since higher click-through rates help to improve your website’s search engine rankings. That’s why you’ll want to create eye-catching titles that accurately describe the content on each page while also enticing readers to click through and learn more.

• Some of the most effective titles fall into the news category as these engage people in a discussion about current events or trending topics.

• Another type of title that performs well is one that involves numbers or statistics. This technique can add an element of intrigue and make people curious to learn more by clicking through to your article or post.
  

• Additionally, using quotes or questions in your title can also help to pique curiosity and inspire people to read further.

• Finally, remember about power words. For example, using descriptive adjectives like “effortless”, “hilarious,” or “incredible” can help hook readers and entice them to learn more about your content.
  

And remember to always add meta descriptions to your titles too; don’t rely on Google in this regard.

4. Use schema markup to boost your click-throughs

As discussed in our previous article on no-click searches and schema markups, this tool can help increase your click-through rates by making your website more visible in online searches. Schema markup provides search engines with key information about your website, including the title of your content and any important keywords. When searchers enter relevant terms into their search engines, websites that are correctly optimized with schema are much more likely to appear on the first page of results than those that are not. Additionally, proper use of schema markups can also help to improve the readability of your content for users, improving CTR as well. Overall, implementing proper schema markup is a simple but effective way to give your website a boost in visibility and drive more traffic to your site.

5. Grow your brand with help of social media and PR

Finally, use social media and PR. They are one of the key strategies today for building a strong brand when it comes to startups and small companies. By creating engaging content that resonates with your target audience, you can reach new audiences and boost visibility for your brand. At the same time, effective public relations is essential for establishing a strong brand presence. For instance, via new media channels like influencer marketing and guest blogging, PR allows you to tell your brand story directly to a wider audience. By connecting with journalists, editors, and other thought leaders in your industry, you can help build a positive reputation and establish yourself as an expert in your field.

Now you see that with the right strategy, small businesses can win against big fish in the digital sea, and the tips we shared in this post will help you do this. Stick to them and always be willing to adjust your strategy as needed. Want help putting these tips into action? Our team is always ready to lend a hand. Reach out today and we’ll assist you in growing your business!